Nutrition made
easy & delicious.
Solving malnutrition in Kenya by rethinking traditional foods
We’re solving malnutrition with a modern consumer brand around nutritious, everyday foods
Our products are
...appealing
We produce and sell delicious, culturally-relevant foods.
...affordable
Value for money is key – we deliver a more filling product whilst sticking to conventional low prices.
...accessible
In roadside shops, local restaurants or around schools – we are where we want to be found.
In Schools
We sell directly to schools to reach young learners with spot-on nutrition. It's a simple, practical solution for schools to implement – and one that remains highly affordable.
Market-based, in informal settlements
We sell through roadside shops in densely populated communities – where everyday life happens. These shops move 70–80% of Kenya's consumer goods, and that's exactly where we reach Kenyans in their day to day.
Our first product is a revamped traditional mandazi
A mandazi is a popular breakfast snack that is loved by young and old across Kenya:
- A fried bread, usually made from wheat flour, sugar, water and yeast. High in energy, low in essential nutrients
- Particularly common in low-income communities due to low price (KES 5-10)
- Children take mandazis to school for a morning or midday snack
- Sold typically on the roadside – Consumed immediately or take-away. Many people feel frustrated by “air pockets” in the product, making it seem less valuable for the money they spend
25% daily requirements
(RDA) of Zinc, Iron, Folate and Vitamin A in every product – as well as a comprehensive mix of other nutrients.
Sweet Potato, Millet and Soybean
in every product.
Tasty and satiating
meeting consumer needs in value-for-money.
Low Cost
at level with other mandazis in the market.
Our fortified mandazi contains a nutrient premix inspired by the WFP Fortified Biscuit and tailored to the Kenyan context. Each piece delivers at least 25% of the daily requirements for key vitamins and minerals.
| Component | Unit | Per 100g |
|---|---|---|
| Energy | kcal | 288 |
| Protein | g | 11 |
| Carbohydrates | g | 53 |
| Fat | g | 10.5 |
| Vitamin A | mcg | 432 |
| Vitamin B1 | mg | 1.5 |
| Vitamin B2 | mg | 1.4 |
| Vitamin B3 | mg | 7.2 |
| Vitamin B5 | mg | 5 |
| Vitamin B6 | mg | 1.3 |
| Vitamin B12 | mcg | 2.2 |
| Vitamin D | mcg | 10 |
| Vitamin E | mg | 7.43 |
| Folic Acid | mcg | 199.1 |
| Biotin | mcg | 20.7 |
| Calcium | mg | 191.2 |
| Iron | mg | 12.3 |
| Zinc | mg | 5.6 |
| Iodine | mcg | 93.5 |
| Phosphorus | mg | 130.1 |
Partnering with global leaders in nutrition science and formulation
We work locally to stay close to our customers, create jobs, and strengthen the local economy.
We build on local
...sourcing
Local raw materials from Kenyan farms wherever possible
...production
Our factory employs and trains local women
...distribution
Delivered via electric bikes & micro-hubs across informal settlements
Community-based production
We produce in a factory located right within the densely populated areas we serve. Most of our team are young women from these neighborhoods, trained by us from the ground up and equipped with real opportunities to grow.
E-Bike distribution & Local hubs
We use electric motorbikes for our direct-to-shop distribution — effective, cost-saving, and environmentally conscious. We also supply distribution hubs, creating income opportunities for many Kenyans across the community.
Serving the market together with trusted local partners
Meet our management team
Part of a 20+ person crew working across production, distribution, field sales, and more. We’re driven by a clear mission: to scale nutrition impact through smart, tasty food solutions.
